Monday, March 8, 2010

Intro to Hasselblads

Our assignment

We were asked to shoot two corporate portraits of the CEo of a up and coming business for a magazine cover and double page spread. We also had to use the new hasselblads medium formats cameras.

We decided our company would be a hardware enterprise such as Bunnings.

Portrait 1
Full length
Double page spread


We used the ladder to show the style of the company being a hardware style enterprise and also to portray that the company is climbing to the top.

I believe this photo works fairly well with lots of empty space for text. The only criticism is the black space in the corner but other than that i am fairly happy with it.

Portrait 2
Head and shoulders
Cover



I am also fairly happy with this shot, I like the ladder linking in both photos but i think the black shirt on a black background doesnt work so well. Also the light catching on the ladder is a bit deceptive, maybe move the light to create less reflections.

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